One Truth About Marketing You Must Know

by   Victoria Ring---Bio

I dont think there is anything more exciting on earth than to market and grow a business. However, most people disagree with me and think my brain is twisted a different way.  I dont think so.  In my opinion, the only reason people do not find marketing exciting is because they lack the ability to believe in their product or service 100%.

Let me give you an example. Lets suppose that you are one the billions of people who knows how to boil an egg.  If someone approached you and said: I don’t know how to boil an egg. If I paid you $100, would you teach me how?  would you turn them down? Of course not.  You would probably be saying to yourself: Boy, this is an easy want to make a quick $100.

Why are you so quick and willing to make this $100?  Because you have total confidence in the fact that you can show this person how to boil an egg without any problem.  But what if someone walked up to you and said: I will pay you $1,000 if you will show me how to calculate the mathematical breakdown of nitrogen – you probably would not know how to do that.

At this point you have four choices:

1.   Be honest. Turn the job down and not make any money.

2.   Invest into education and work with scientists in order to learn exactly how to do the mathematical breakdown of nitrogen (which takes a long time).

3.   Accept the $1,000 job and have the work performed by a scientist (which means you will have to pay the scientist and make less money).

4.   Lie to the customer, take their money, and provide them with a textbook answer (which is a poor quality, deceptive service that will get you in trouble.)

Regardless of the choice you make, the fact remains – you do not know how to calculate the mathematical breakdown of nitrogen.  Therefore, you have NO confidence in your service and can never effectively market it.  You would be in better shape if you started a business charging people $100 to teach them how to boil an egg (something you KNOW you can do) rather than starting a business charging people $1,000 to teach them about scientific calculations.  On the surface, it looks like you would make more money with the $1,000 per order service business – but in the real world, you cannot make money and build a successful company unless you know your product or service inside and out, plus have the self-confidence in knowing you will do an exceptional job.

Too many people start a business with only one thing in mind: making money. That’s how I started my first business back in 1988.  I was living on unemployment while looking for a job.  I made extra money typing dissertations for graduates at Ohio State University.  I hated the job but I forced myself to do the work because I needed the extra money.  Do you think that business became successful?  Nope!  Although I provided an excellent service and did my job well, I hated the work.  The moment something else came along, I dropped the typing service and closed up shop.

Sometimes, we all have to start and end several different types of businesses before we finally discover something we really like to do. But if you do find something you really enjoy doing (whether you get paid for it or not), learn to do that job better than most people. Study the field. Talk to people who are already in the field. Join organizations and local clubs where people in the field get together. Buy books, audios and videos relating to the field and increase your knowledge. Take pride in the quality of your product or service. Be better than your competition. This is the true way to build a successful company that will last for many years.